Carda

Category

Brand identity & web design

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Year

2026

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Live Link

Carda is a concept brand for a B2B health tech tool that automates patient intake and scheduling. I set out to create a brand and website that feel calm, clear, and trustworthy, the qualities an enterprise healthcare product needs to earn.

My role included designing the brand identity, defining how Carda looks, sounds, and feels, then carried it into a landing page built around one clear message: "Less coordination. More consistency." I handled the brand identity design, landing page design, copy and messaging, and the Framer build, so the result is a brand and website that work as one system, from the first impression to the final call to action.

Carda

Carda

Dr. Morgan · Today

09:30

Available

10:15

Reserved

Dr. Morgan · Today

09:30

Available

10:15

Reserved

No-shows had been a quiet, ongoing problem for us long before we brought in Carda. Once reminders were automated, we noticed a real drop almost immediately. It's a small operational change on paper, but it's made a meaningful difference to how predictable our days actually are.

Dr. Amara Ose

Clinic Director, Cedar Clinic

"What stood out to us wasn't just the automation, it was how little our staff had to change to adopt it. Carda fit into the way we already worked. It didn't ask us to overhaul our process, it just quietly removed the manual steps that were slowing everyone down."

Dr. James Whitfield

Practice Manager, Harbor Health

"Intake used to be the slowest part of every visit, and it showed. Patients would arrive, sit down with a clipboard, and we'd lose ten to fifteen minutes before anything clinical even started. With Carda, most of that work is already done by the time they walk through the door, and it's changed how our whole day flows."

Sandra Mwangi

Front Desk Lead, Northside Medical

No-shows had been a quiet, ongoing problem for us long before we brought in Carda. Once reminders were automated, we noticed a real drop almost immediately. It's a small operational change on paper, but it's made a meaningful difference to how predictable our days actually are.

Dr. Amara Ose

Clinic Director, Cedar Clinic

"What stood out to us wasn't just the automation, it was how little our staff had to change to adopt it. Carda fit into the way we already worked. It didn't ask us to overhaul our process, it just quietly removed the manual steps that were slowing everyone down."

Dr. James Whitfield

Practice Manager, Harbor Health

"Intake used to be the slowest part of every visit, and it showed. Patients would arrive, sit down with a clipboard, and we'd lose ten to fifteen minutes before anything clinical even started. With Carda, most of that work is already done by the time they walk through the door, and it's changed how our whole day flows."

Sandra Mwangi

Front Desk Lead, Northside Medical